I am a big believer in making things easy for customers to take action. When it comes to the internet its easiest when you can say “here’s a cool thing …CLICK HERE to see it for yourself!”

When I’m blogging I use a really cool tool I found called Pretty Link Pro - seriously the coolest WordPress Plugin I’ve found for a while

Convert really ugly links like http://digi-sell.com/jvm2/711cj/1558 to http://masonparker.com/camstudiopro …the real benefit is the links are really simple and short, they link to your site and they allow you to send prospects to affiliate sites without the links even looking like affiliate sites